Engineering across the web, marketing, and AI-native work.

I started out building and maintaining websites. Over time the work grew to include the servers they run on, the analytics and tracking behind them, automation, marketing tools, and software.

I've worked on more than 75 websites and helped businesses and agencies with development, maintenance, migrations, technical SEO, analytics, and conversion tracking. Much of that work has been for agencies in Germany, and some for clients in other countries.

I don't have a favorite stack. I start from what the project needs, what it has to work within, and what it should achieve, and pick the tools from there.

I like simple systems and decisions that are written down. A website, a tracking setup, an internal workflow, or a piece of software should be practical, and easy for the next person to maintain.

I use AI at almost every stage of my work: research, planning, writing code, debugging, automation, and system design.

It lets one engineer take on more, and it shortens the time from an idea to something running in production. I still review what it produces, and the decisions stay mine.