01
Engineering
The broad foundation: product interfaces, services, integrations, architecture, automation, and the workflows that connect them.
About / Sultan Kautsar
Founder & Engineer, connecting the whole system.
I build practical systems across software engineering, AI, automation, and tracking infrastructure.
The work connects product, software, operations, intelligence, and measurement rather than treating them as separate disciplines.
- Identity
- Sultan Kautsar
- Role
- Founder & Engineer
- Foundation
- Engineering
Practice / 01
One engineering practice, not a set of unrelated niches.
Engineering provides the foundation. AI and Tracking / MarTech extend that foundation where the problem calls for specialized systems.
02
Applied AI
A systems discipline around models, including context, routing, memory, tools, workflows, evaluation, and deterministic checks.
03
Tracking / MarTech
Engineering for dependable measurement, from event design and server-side delivery to analytics, integrations, and data quality.
Experience / 02
Professional experience across products, clients, and the infrastructure behind them.
The scope moves between building new systems and keeping existing platforms, measurement, and servers dependable in day-to-day use.
01
Rayatiga
Founder & Engineer
I founded and operated an end-to-end web services practice, handling customer discovery, solution architecture, implementation, quality assurance, deployment, handover, and ongoing technical support.
- Customer discovery and delivery
- Solution architecture
- Web development and QA
- Deployment and maintenance
02
MediaConversion
Measurement implementation
I implemented conversion measurement for MediaConversion and European-market client projects, connecting website behavior to GA4 and Google Ads through GTM with Consent Mode v2.
- Conversion architecture
- Google Tag Manager
- Consent Mode v2
- Implementation QA
03
FlexyPack
Systems, web, and infrastructure
I work across Odoo systems, FlexyPack's web platform, custom WordPress development, the company's recruitment system, campaign landing pages, analytics, and server operations.
- Odoo systems
- Custom WordPress
- GA4, GTM, and Google Ads
- Server operations
04
Breef Studio
WordPress systems and operations
I built and maintained WordPress-based systems for client work, created advertising landing pages, managed infrastructure, and supported marketing measurement. I continue to hold server responsibilities across Breef Studio and FlexyPack systems.
- WordPress development
- Client platforms
- Campaign landing pages
- Infrastructure maintenance
Perspective / 03
Clarity is part of the engineering.
Start with the system
A useful solution accounts for the interface, the services behind it, the operating workflow, and the constraints around all three.
Make the boundaries clear
Architecture becomes easier to reason about when responsibilities, data flow, checks, and failure paths are explicit.
Keep the work practical
Technical depth matters most when it produces a system that is understandable, observable, and useful under real conditions.
Next / 04