Google Tag Manager Specialist

Turning raw clicks
into clear insights.

I help businesses track what truly matters — clean data, reliable tags, and analytics setups that actually make sense.

Let's Work Together → View Projects
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About

Precision in every tag,
clarity in every report.

Sultan Kautsar — GTM Specialist

Sultan Kautsar · Yogyakarta, ID

I'm Sultan Kautsar, a Google Tag Manager specialist with a deep focus on data quality, tag architecture, and conversion tracking. I work with marketing teams and developers to bridge the gap between business goals and analytics data.

My setups don't just fire tags — they build trustworthy data foundations that power smarter decisions across paid media, SEO, and CRO.

Based in Yogyakarta, Indonesia · Available for remote projects worldwide.

Core Expertise
Google Tag Manager
GA4 & Data Layer
Conversion Tracking
Tag Auditing & QA
Google Ads & Meta Pixel
Looker Studio Reports
Projects

Selected work.

GTMGA4E-commerce
Full E-commerce Tracking Setup

End-to-end GA4 e-commerce implementation for an online retailer — product views, add-to-cart, checkout, and purchase events via custom data layer.

View Case Study →
GA4 MigrationAudit
UA → GA4 Migration

Migrated a legacy Universal Analytics setup to GA4 for a SaaS company, preserving historical event structure while adopting the new event model.

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Google AdsMeta Pixel
Paid Media Conversion Tracking

Implemented server-side and browser-side conversion tracking for Google Ads and Meta across a multi-brand retail group, improving ROAS by 31%.

View Case Study →
GTM AuditQA
GTM Container Audit & Cleanup

Audited a bloated GTM container with 200+ tags for a media company — removed redundant tags, fixed misfires, and documented the entire architecture.

View Case Study →
Contact

Ready to build something clean?

Whether you need a full tracking setup, a quick audit, or just want to talk data — I'm happy to help.

Send Me an Email →
↗ GitHub ↗ LinkedIn ↗ sultankautsar.com