Sultan Kautsar

Founder | AI Native Engineer | GTM Expert

Let's work together

The Vision Behind Rayatiga

As the founder of Rayatiga, my mission is to bridge the gap between advanced technology and practical business growth. Driven by a passion for innovation, I personally design and engineer solutions that empower businesses to thrive in a digital-first world. Rayatiga represents a personal commitment to excellence, creativity, and high-precision development.

Engineering the Future with AI

As an AI native engineer, I design and implement intelligent systems that solve complex, real-world challenges. My approach focuses on creating seamless, scalable, and intuitive AI-driven solutions tailored to modern business needs. Technology should serve as a reliable tool, and I strive to build systems that make complex workflows simple and efficient.

Mastering Digital Analytics via GTM

Accurate data is the foundation of every successful digital strategy. As a Google Tag Manager expert, I specialize in architecting clean, reliable tracking frameworks that capture critical user interactions. By transforming raw web traffic into structured, actionable insights, I help businesses eliminate guesswork and make decisions with absolute confidence.

Unlocking Growth with GA4

Data only matters if you know how to read it, and Google Analytics 4 is where your user stories come to life. I configure comprehensive GA4 setups that track the entire customer journey, giving you a crystal-clear view of your performance. Together, we can discover hidden growth opportunities and optimize your marketing funnel for maximum ROI.

Seamless Consent Mode v2 Alignment

In today's digital landscape, balancing deep data insights with strict user privacy is essential. I specialize in deploying Consent Mode v2 to ensure your tracking fully respects global privacy regulations while still preserving valuable data integrity. You can protect your users' trust without sacrificing the measurement accuracy your business depends on.

Precision Tracking for Google Ads

To scale paid acquisition effectively, your ad platforms need flawless data feeding into their algorithms. I deliver advanced Google Ads conversion tracking and server-side setups that accurately attribute every lead, sign-up, and purchase. This high-precision tracking ensures your smart bidding algorithms optimize faster, reduce waste, and reach the perfect target audience.

Based in Indonesia, Available Worldwide

Operating from the vibrant tech hub of Yogyakarta, Indonesia, I provide high-tier engineering and analytics services to partners across the globe. Thanks to the power of remote collaboration, distance is never a barrier. Wherever your business is located, I am here to help you build smarter systems and scale your digital infrastructure.