Available for new projects

Tracking that
actually fires.

I'm Sultan Kautsar — a Google Tag Manager & conversion tracking specialist based in Yogyakarta, Indonesia. I make sure every click, purchase, and lead gets measured correctly, worldwide.

50+
Clients worldwide
100%
Remote-friendly
GTM
Certified expert
GTM · container_ABC123XY
▶ GTM initialized
dataLayer.push({ event: 'page_view' })
✓ GA4 — Page View fired
dataLayer.push({ event: 'add_to_cart', value: 249000 })
✓ GA4 — Add to Cart fired
✓ Meta Pixel — AddToCart fired
dataLayer.push({ event: 'purchase', value: 249000 })
✓ GA4 — Purchase fired
✓ Google Ads — Conversion fired
✓ Meta Pixel — Purchase fired
✓ Consent granted · all purposes
All 9 tags firing correctly ✦
event: "purchase"
consent: "granted"
WHAT I DO

Services

From zero to fully-measured — I handle the entire tracking stack so your marketing data is reliable, compliant, and actionable.

Google Tag Manager

Full GTM container setup, migration, and management. Custom triggers, variables, and advanced configurations for any tracking requirement.

Google Analytics 4

GA4 implementation, event tracking, custom dimensions & metrics, funnel setup, and clean data layer architecture.

Google Ads Conversion

Accurate conversion tracking via GTM or global site tag — purchase, lead, phone call, and enhanced conversions for Smart Bidding.

Consent Management

Custom CMP integration with GTM consent mode v2. GDPR & PDPA compliant setups that don't break your tracking when users decline.

Meta Pixel

Facebook & Instagram Pixel setup with Conversions API (CAPI) for server-side event matching — maximising signal for your ad campaigns.

Tracking Audit & Fix

Diagnose and fix misfiring tags, duplicate events, missing conversions, and broken data layers. I'll audit your setup and deliver a clean report.

ABOUT ME

The person behind
the data layer

Hi, I'm Sultan — a digital tracking specialist who's been obsessing over tag management and analytics since the early days of Universal Analytics.

Based in Yogyakarta, Indonesia, I work remotely with clients across Southeast Asia, Europe, and the US. Whether you're a fast-growing e-commerce brand or a performance marketing agency, I'll make sure your measurement foundation is solid.

I care about clean implementations, not quick fixes. Every setup I deliver is documented, tested, and built to last.

🇮🇩 Yogyakarta, Indonesia 🌍 Worldwide Projects 🕐 UTC+7
Precision over speed
I test everything in preview mode before publishing. No guesswork, no silent errors in production.
Documentation included
Every project ships with a clear handover doc so your team knows what fires, when, and why.
Async-first communication
Work across any timezone without the friction. I communicate clearly and respond promptly.
Privacy-first mindset
Consent mode, data minimisation, and compliant implementation are part of every engagement, not an add-on.
TOOLS & PLATFORMS

My stack

GTM
Google Tag Manager
GA4
Google Analytics
Ads
Google Ads
Meta
Meta Pixel & CAPI
CMP
Consent Management
GTM SS
Server-Side GTM
Looker
Looker Studio
TikTok
TikTok Pixel
BigQ
BigQuery Export
LI
LinkedIn Insight
DebugView
GA4 Debug
JS
Custom JavaScript
GET IN TOUCH

Ready to fix your tracking?

Tell me about your project and I'll get back to you within 24 hours. Whether it's a quick audit or a full implementation — let's talk.

Prefer email? [email protected]