Consent-Aware Conversion Tracking

Advertising needed a dependable path from action to conversion.

MediaConversion and two client websites needed complete measurement setups connecting website behavior to GA4 and Google Ads. The sites serve different businesses and audiences, but each implementation had to make conversion behavior inspectable across the same core toolchain.

Consent choices also needed to be carried through the tracking path, particularly for European audiences, rather than applied as an unrelated interface layer.

I implemented and verified the full tracking path.

I configured GA4, Google Tag Manager, and Google Ads conversion tracking for MediaConversion, yogabali.com, and ihr-umzugsplaner.de. The work covered event and trigger configuration, destination setup, Consent Mode v2, and validation of tag and conversion behavior.

YogaBali also required country-level traffic restrictions as part of its operating requirements, adding a site-specific control beyond the shared measurement setup.

Consent state was treated as part of the data path.

Consent Mode v2 was configured alongside the tags and destinations it governs. This makes tag behavior dependent on the user's consent state instead of assuming consent can be corrected after data has already been sent.

Each conversion was traced from its source action through GTM and GA4 to its advertising destination, allowing implementation issues to be located at the relevant boundary.

Three sites gained traceable, consent-aware measurement.

The implementations provide a defined path from website actions to analytics events and Google Ads conversions while respecting configured consent states. The result is measurement infrastructure that can be tested and maintained without implying legal certification or overstating attribution accuracy.