Tracking you can trust , and sites that stay up.

For tracking that is already in place but can't be trusted. I follow the data from the tag that fires in the browser, through Google Tag Manager and GA4, to the conversion that arrives in Google Ads, and fix each break where it starts.

• Review of the GTM container: what fires, what is duplicated, unused, or broken
• Every step from GTM to GA4 to Google Ads checked until it shows a healthy status
• Bot and internal traffic filtered out of GA4
• A written report of what was found, what was fixed, and what to watch

For sites that need to stay compliant without flying blind. Consent Mode V2 done properly is a signaling layer between your consent banner, Google Tag Manager, and Google's platforms, not just a banner on top of existing tags.

• Your consent banner or CMP connected to GTM, so nothing loads before the defaults are in place
• All four signals set by default and updated as soon as the visitor chooses
• Advanced or basic mode, chosen for your legal situation and data needs
• Every consent state tested: accept, reject, and each custom combination
• Documentation that holds up to a data protection review

For businesses that want GA4 built around their customer journey and Google Ads bidding on real leads. Everything runs through one Google Tag Manager container the team can maintain after I'm gone.

• A tracking plan: events, parameters, and key events named and scoped deliberately
• GA4 property settings, data retention, and internal traffic filters configured from day one
• Google Ads conversions with primary and secondary actions defined, and no double counting
• Enhanced Conversions, server-side tagging, or offline imports where they add real value
• Validation in Preview mode and DebugView before anything ships, then a hand-off with documentation

For teams whose sites and campaigns keep changing. Tracking that was correct on launch day drifts as forms, pages, and campaigns change, so I keep it checked and up to date every month.

• A monthly check of tags, conversion actions, and consent behavior
• Changes when the site, forms, or campaigns change
• New events and conversions added to the same standard
• A short monthly note of what was checked and changed

For websites that need to be fast, secure, and properly maintained. I've worked on more than 75 websites, from new builds to long-running production sites.

• Design and development of new websites and landing pages
• Ongoing maintenance, performance, and security
• Migrations between hosts, platforms, and domains
• Technical SEO