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Tracking you can trust, and sites that stay up.
Four ways I usually work with agencies and businesses. Every project starts with a short conversation about what you have today and what you need to measure or build.
Tracking audit
For tracking that is already in place but can't be trusted. I follow the data from the tag that fires in the browser, through Google Tag Manager and GA4, to the conversion that arrives in Google Ads, and fix each break where it starts.
- A review of the GTM container: what fires, on which triggers, what is duplicated, unused or broken
- A check of every step from GTM to GA4 to Google Ads, until each tag and conversion action shows a healthy status
- Bot and internal traffic filtered out of GA4
- A written list of what was found, what was fixed, and what to keep an eye on
Related: Repairing the Tracking Chain for a Yoga School, Tracking Standards for a Performance Marketing Agency and Google Tag Manager.
Consent Mode V2 setup
For sites that need to stay compliant without flying blind. Consent Mode V2 done properly is a signaling layer between your consent banner, Google Tag Manager and Google's platforms, not just a banner on top of existing tags.
- Your consent banner or CMP connected to GTM, so nothing loads before the defaults are in place
- All four signals set by default and updated as soon as the visitor chooses
- Advanced or basic mode, chosen for your legal situation and data needs
- Every consent state tested: accept, reject and each custom combination
- Documentation that holds up to a data protection review
Related: Privacy-First Tracking for a German Dental Practice, Consent and Conversion Tracking for a Moving Company and Consent Mode V2. This site runs the same setup, described in How This Site Is Tracked.
GA4 & conversions
For businesses that want GA4 built around their customer journey and Google Ads bidding on real leads. Everything runs through one Google Tag Manager container the team can maintain after I'm gone.
- A tracking plan: events, parameters and key events named and scoped deliberately
- GA4 property settings, data retention and internal traffic filters configured from day one
- Google Ads conversions with primary and secondary actions defined, and no double counting
- Enhanced Conversions, server-side tagging or offline imports where they add real value
- Validation in Preview mode and DebugView before anything ships, then a hand-off with documentation
Related: Google Analytics 4 and Google Ads Conversion Tracking.
Web development
For websites that need to be fast, secure and properly maintained. I've worked on more than 75 websites, from new builds to long-running production sites.
- Design and development of new websites and landing pages
- Ongoing maintenance, performance and security
- Migrations between hosts, platforms and domains
- Technical SEO
Related: Rayatiga, my web development and website management service, and Headless CMS for a Brand Site.
Next
Tell me what you have and what you need, and I'll reply with how I'd approach it and a quote. Get in touch.